The love-it-or-hate-it spreadable yeast extract, Marmite, has been
unchanged for over a century. The thick brown spread is made from a byproduct of the beer brewing process and is a
pantry staple for the Brits who love it. But Marmite is getting a makeover. The product has always
been packaged in glass jars but the makers of Marmite have been developing a new, squeezable version over the past five
years. Packaged in a plastic squeeze bottle, the reformulated Marmite will be slightly thinner in consistency than the
jarred version is, but company representatives insist that the flavor will be the same. The new bottle is scheduled to
hit Sainsbury shelves tomorrow. The smallest glass jar size will be phased out.
"yeast extract" news and stories
New containers for Marmite
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The love-it-or-hate-it spreadable yeast extract, Marmite, has been
unchanged for over a century. The thick brown spread is made from a byproduct of the beer brewing process and is a
pantry staple for the Brits who love it. But Marmite is getting a makeover. The product has always
been packaged in glass jars but the makers of Marmite have been developing a new, squeezable version over the past five
years. Packaged in a plastic squeeze bottle, the reformulated Marmite will be slightly thinner in consistency than the
jarred version is, but company representatives insist that the flavor will be the same. The new bottle is scheduled to
hit Sainsbury shelves tomorrow. The smallest glass jar size will be phased out.
Filed under: New Products
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