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"wrigley" news and stories

Chicago's Wrigley bought by Mars

COMMENTS 2

by Marisa McClellan, Posted Apr 28th 2008 @ 11:32AM

Just last week we had Arby's buying up Wendy's and this week, we learn that Mars (maker of M&M's and Snickers) has purchased Wrigley's (maker of Juicy Fruit and Lifesavers). Money-making expert Warren Buffet has his hand in the deal that has brought two of the nation's most storied (and, until now, family-owned) confectionary companies together.

I wonder how the residents of Chicago are feeling, having their long-time gum and candy company purchased and potentially moved. Any comment from the windy city locals?

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Filed under: Business, Food News

Five is the New Black... Five gum that is

COMMENTS 59

by Jonathan M. Forester, Posted Jul 5th 2007 @ 11:11AM

Five gum by Wrigley, billing itself as "the new black," is a new gum appearing this summer in three flavors. Rain (spearmint), Cobalt (peppermint), and Flare (cinnamon). It comes in a nifty, modern package that is all sleek black with the number five off to the right giving off orange-red flares, green rain, or blue cobalt radiation. The packaging is designed towards teens and young adults and has etching that supposedly glows under black light. There are 15 pieces per pack and it is sugarfree. Their marketing slogan is "5 is the new black..." When I asked for some information they said, " Wrigley introduces a new twist on an old favorite. 5 -- the chicest thing to happen to stick gum in 110 years -- will be this summer's must-have accessory."

I received some samples and tried the three flavors and was pleasantly surprised. I am not a big gum chewer, I may have a piece after a meal if I can't brush my teeth, but it gets tossed after a minute or so. I actually chewed this gum for a quite a bit longer than usual and enjoyed the flavor more than most other gums. The Flare has a bit of heat to the cinnamon flavor, while the Cobalt and Rain have a cooling sensation to their mint tastes. The package is a bit sturdier than most and so protects the nicely soft gum when carried around. Expect to see it on the market soon.

Filed under: Ingredients, New Products

McDonald's billboard tells you what to eat and when

COMMENTS 2

by Nick Vagnoni, Posted Jul 16th 2006 @ 12:05PM

From Chicago Business comes word of a new McDonald's billboard outfitted with aluminum arches that serve as a sundial. Designed to promote McD's breakfast offerings, the arches cast their shadow on a different breakfast item throughout the morning, until noon when their shade falls on a Big Mac. The billboard is the work of Chicago-based ad agency Leo Burnett. Located west of Wrigley Field, the billboard will stay in place until August, when the sun's light begins to change, designers said.

Filed under: Business

Gum goes under the microscope, not the desk

COMMENTS 0

by Nicole Weston, Posted Apr 1st 2006 @ 12:49PM

The Wrigley gum company is on a mission to prove that gum is not something to be chewed for fun and to annoy teachers. After years of the underappreciation of the value of its products, the company has turned to science for some answers. The Wrigley Science Institute was founded to discover whether gum can actually aid in weight management, stress relief, or in boosting concentration, all claims that have been made and passed along by gum chewers over the years. If the Science Institute can find sufficient evidence, the company can then claim the health benefits of the product on the products' packaging or in ads.

Just think back to all the elemantary school teachers who told you not to chew gum in class. If the Wrigley Science Institute is right about some of their theories, those same teachers could be passing out sticks of gum before tests!

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Filed under: Science, Trends, Food Quest, Ingredients