"world record cocktails" news and stories

While many of us awaited the fate of the Hendrix wives on last Sunday night's final episode of "Big Love," Sheldon Wiley was on his own high-octane multiples mission. The New York City-based mixologist whipped up 1,003 cocktails to break the Guinness World Record for the most cocktails made in an hour. The previous record of 937 cocktails was held by German mixologist Matthias Knorr. "I wanted this record to be about more than just speed," Wiley said via a press release. "I wanted to exemplify the integrity and craft of cocktails."

In what we can only politely presume was a blatant Rambo reference, Wiley wore a bandage cloth wrapped around his head as he double-fisted bottles of flavored vodka and mixers in – where else? -- the Empire State Building's Empire Room. He used four ingredients in each cocktail (three is the minimum Guinness World Records requirement), including dozens of fresh fruit juices and several Monin Gourmet flavored syrups, as well as eight flavors of 360 Vodkas. That schizophrenic selection of ingredients may seem like unnecessary sensory overload, at least until you realize which two corporations were the event's sponsors. Hint: It wasn't an orange juice company.