"wine store" news and stories

I get a lot of calls from friends who are standing in the wine store, wondering which bottle to pick up for dinner. I don't mind trying to help, but as I'm not standing there with them reading the labels, I often suggest they find an employee and get a recommendation from someone who can a.) see the brands and b.) has probably tasted them all. That's when they panic, because for some reason no one ever wants to talk to a wine store employee.

I have my theory on that: People are either afraid they don't know anything, or they think they know everything. Well, here's some news: there's a lot of room in between those two extremes where you can get great info and even discover new wines you'd never have found on your own. Here's what to do if you're one of those people who skulk around the aisles avoiding the salespeople and trying to grab something you vaguely recognize before anyone approaches you.