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Wine for men

Today's San Francisco Chronicle featured an interesting commentary about wine geared toward men. The Chron's wine editor Linda Murphy points to Ray's Station Vineyards Sonoma County Merlot and Cabernet Sauvignon, both of which are being marketed as "hearty red wines for men." Murphy points out the fact that women currently dominate the wine buying market and wines such as the Ray's Station offerings, with slogans and labels that invoke hunting and fishing, may be responses to that. She also notes that Sonoma-based Ravenswood will be sponsoring a car in a NASCAR series this year. How's that for manly.

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