You've probably seen those Burger King commercials where hidden cameras capture the reactions of customers who are told that they've discontinued the Whopper. Some folks get mildly irritated while a few people go ballistic. They're probably lucky someone didn't go over the edge and injure someone because of it. My favorite is the woman in the car who tells the person taking drive-thru orders that she wants to talk to the manager. As if he would have any say in what corporate decides will be discontinued.
But the ads have worked. The sales of Whoppers increased by a double digit percentage. It's not the only hoax BK pulled on customers. Another day the Burger King locations (in Las Vegas) said they didn't have Whoppers but gave the customers McDonald's and Wendy's burgers instead.
Customers didn't like that, but I wonder how many customers actually didn't get upset?
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