"white bread" news and stories

Sara Lee has just released a new line of hot dog and hamburger buns in time for the summer grilling season. The buns are made along similar lines as their best-selling Soft & Smooth bread, which contains whole grains but has the same texture and flavor as white bread. The names of the buns are a mouthful -  Sara Lee Made With Whole Grain White Hot Dog and White Hamburger Buns - but if the success of their Soft & Smooth bread is anything to go on, it is a mouthful that consumers are eager to take.

How do they make these breads? Spencer Wise is a food scientist for Sara Lee who is credited with the creation of these breads and buns. They are about 24% whole grain, made using a "white whole wheat" flour developed by ConAgra to feel softer and look similar to white flour, and contain 6 grams of whole grains per bun. Wise says that while the basics like flour, oil and yeast are important, any baker could work them out, so "the real secret recipe lies in the amount of monoglycerides, enzymes and other additives, " the combination of which allows the bread to be made successfully on an industrial scale.

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Of course we all know that whole grains breads are better for us, but in our heart of hearts, soft, sweet plain white bread tastes soooo much better. We may not ever admit that in this health-conscious world, but kids sure will.

The king of all white breads, Wonder Bread, has come up with a whole grain alternative, and CBS in Boston put it to the ultimate taste test with elementary school kids, pitting peanut butter and jelly sandwiches made with the original white bread against sandwiches made with the new whole grain bread.

Did we have any doubt that the Wonder white would win? 8 votes for white to 2 for the whole grain.

However, kids said they certainly wouldn't be opposed to the whole grain bread. That's a good start.

In the UK, the Food Standards Agency is considering implementing a program that would require fortification of white flour with folic acid. The reason for this is that folic acid has been linked to a decrease in birth defects such as spina bifida. In the US and Canada, white flour has been fortified with folic acid since 1998. Since that time, studies have shown a significant drop in stroke mortality when the rates were compared with data taken from the UK. This appears to have been an unintended benefit of the folic acid fortification, but is likely to be a contributing factor to the Food Standards Agency's move towards require the same policy in the UK. If they adopt the plan, it would be the first mandatory food fortification since the 1940s.

Folic acid is found in whole grain wheat, but is largely stripped away by the refining processes used to make white flour. Some bakers and other manufacturers in the UK voluntarily fortify their flour with folic acid already.

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Could Wonder Bread is going the way of so many other empty carbohydrates, disappearing into the annals of pop culture? So says NPR's Morning Edition. The company that makes the stuff, as well as Hostess Cupcakes, Twinkies, and other preservative-packed goodies, filed for bankruptcy protection last year. Interstate Bakeries has closed eight factories across the country and won't be selling Wonder Bread to Oregon and Washington starting next month.

The company blames low-carb diets and the new FDA requirements for labeling products which contain trans-fatty acids. In my opinion, the market for white bread is declining due to the wide availability of fresh-baked, artisan breads and the changing tastes (i.e., to "good") of the Pacific Northwest population. Despite my snooty foodieness, though, the slow extinction of Wonder Bread makes me a little sad.

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