"wheaties" news and stories

If you love the flavor of cereal, but hate the way that it gets mushy in milk, General Mills is introducing the perfect product for you: cereal-flavored milk. The company has just signed a 5-year licensing agreement to turn some of its most popular breakfast cereals into low-fat milks. The cereal flavors will include Trix, Lucky Charms and Wheaties and the milk will be sold in single-serving containers.

I gather that these products are meant to be consumed as a stand-alone product, not with actual cereal. They will be released around the end of the summer, in time for the back-to-school season. Frankly, I can't see the appeal. The leftover milk from the bottom of a bowl of Lucky Charms? Thanks, but no thanks.

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