Ask almost any kid what the lowest candy on the totem pole is and they will tell you wafer candies - assuming that they can even come up with the name of the category. These candies, which include the US Smarties (not the chocolate UK kind) and Necco Wafers, are made of pressed sugar and don't have nearly as much to recommend them as some of the chocolate, peanut butter and caramel candies that they have to compete with. That being said, however, they have been around for a long time and even if they are not the most popular candies, they always get eaten.
It's possible that the flavors have something to do with their inevitable consumption. One of the unusual things about these candies is that the coloring does not necessarily correspond to flavoring and that there are few cross-brand parallels. Lis of Riba's Ramblings put together a flavor vs. color comparison chart for four types of "popular" wafer candies - SweeTarts, Smarties, Necco Wafers and Sweethearts - so you'll know what it is that you're eating. Pink candies could be cherry or wintergreen. White wafers could be orange cream, cinnamon or mint. Green could be strawberry, lemon, lime or apple. The only color/flavor that was the same across the board was orange. Check out the rest of the table for a full breakdown.
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