"vitalicious" news and stories

If you have ever visited Hungry Girl's website, you know that she is a huge fan of Vitalicious products, but even though she talks them up a lot, she's certainly not the only one who enjoys them. The company is growing by the day because, since we all watch what we eat from time to time, their healthy and very tasty snacks are a natural option for anyone looking for a quick bite to eat. And what could be better than a low calorie/low fat, high fiber, vitamin and nutrient fortified snack that also tastes good?

How about one such snack fresh from the oven?

Vitalicious has just introduced a line of baking mixes that will allow you to bake up your favorite flavor - Deep Chocolate, BlueBran, Sugar-Free Banana Nut, and Deep & Velvety Chocolate VitaBrownie - at home. All of them can be made in regular muffin pans to turn out 2 or 4 ounce snack cakes, but you can also order some silicone VitaTop pans if you prefer to stick with the company's signature snack shape.

Source

Yesterday, the Wall Street Journal described the difficult position that 100 calorie snack packs find themselves in. According to the WSJ, the problem is that if they taste too good, consumers will eat multiple packs at a sitting, so the companies have to make them taste just good enough to motivate customers to finish the bag. If the product is too bad, consumers might not be likely to purchase it in the future, so companies only have to keep people from spitting out their snacks. This is an industry niche that is not filled with award winning goodies by any means. A taste test done by staff picked out some of the best and worst options in a group of determinedly average candidates. Overall, Vitalicious products were preferred to other brands in taste and had overall fat contents lower than their competition, but here are the rest of the picks:

Nabisco 100 Calorie Packs

• Best: Planters Peanut Butter Cookie Crisps
• Worst: Chips Ahoy! Thin Crisps

Keebler/Sunshine Right Bites

• Best: Fudge Shoppe Mini Fudge Stripes
• Worst: Mini Cheez-Its

Vitalicious

• Best: VitaCake
• Worst: Muffin tops