If you've ever run a race - or missed a meal - you know the name "Clif Bar." Packed with protein and carbs, these pocket-sized portions can get you through a tough race or a long meeting. Between energy bars, sports gel, and even kids' granola bars, the Clif family has sure made a name for itself. So now that they've conquered the sports food arena, why not go for something a little more...laid-back?
Clif Bar's owners, Gary Erickson and Kit Crawford, fueled by motivation, entrepreneurial spirit, and probably a few bites of Maple Nut-flavored Clif bar, are now pouring their energy into wine. The Clif Bar Family Winery focuses on sustainably-farmed and organic grapes, and the collection includes a white and red both named "The Climber," as well as a zinfandel, a syrah, and others.
Energy bar to wine might not be the most obvious transition, but since they opened up shop in 2004, things seem to be going just swimmingly for the Clif Bar family.
When the first organic wines came out, there was something of a hippie stigma attached to them. The method of growing the grapes was more important than the finished product and, as a result, the wines really couldn't compare to the more traditionally produced vintages. But everyday consumers and connoisseurs alike are no longer turning up their noses at organic wines because there are excellent ones available now. More vineyards are making them and the wines are getting better all the time. The reason for the turn 
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