"value wine" news and stories

The name Frescobaldi may immediately evoke both history (the Tuscan family has made wine since the 1300s and once traded wine for Michelangelo's paintings) and quality (they are responsible for some of the top Brunellos in the region).

In these lean economic times, Frescobaldi is trying on an new image -- value. According to industry research, people are still drinking vino, but they're trading down. A $30-per-bottle kind of guy may now be springing for $20 bottles. Folks who snagged $15 bottles in the fat days of 2008 may be hunting for $10 wines in the lean days of 2009.

But no one wants wines as thin as their portfolios. Can we get the same quality at a lower price?