Cook. Eat. Drink. Live. is a premier food event on the scale of Aspen or South Beach being held at Pier 94 in New York City. Thursday October 25th 12pm-5pm, Friday & Saturday October 26 & 27 11am-5pm. This is a foodies wishes come true with an experience unlike any other event; with dishes by New York's top restaurants and over 300 wines, beers, spirits, and champagne from around the world.

You can attend the mini-Oasis day spa, check out the latest models of Ferrari's and Lamborghini's (OK, nothing to do with food, but fun), see the latest culinary and kitchen gadgets, hang out in the cigar lounge with a fine stogie and watch cigar rollers plying their trade, try exotic coffees and teas, and make coffee, chocolate, and tea cocktails.

Watch and learn at fifteen cooking classes a day, five wine-tasting classes, and five mixology classes and attend dozens of workshops as over 40 top culinary talents demonstrate new techniques and top mixologists teach you about and mix for you new, cutting edge cocktails. Take a spice lab and learn to make exciting spice mixes, learn to make sushi, enjoy focused wine tastings and meet the wine makers, take seminars on Aging Wine Gracefully, Terroirs of Sangiovese, Piedmont Beyond Barolo, and Wines of Australia.

There will be a food pavilion, chocolate pavilion, children's pavilion, and more; where you can check out and try cheeses, house cured meats, caviar including Tsar Nicoulai, spices, artisan olive oils, balsamic vinegars, desserts, and sample high end bottled waters at the Water Tasting Event on Friday October 26th at 2pm.

This incredible event is limited to 3,000 guests and it's not cheap, but 5% of all ticket sales will be donated to the Make-A-Wish Foundation. Advanced tickets begin at $200/day ($325 at the door), $400/weekend ($625 at the door). For more information or to purchase tickets, visit www.247365nyc.com. But first go to New York Magazine's Grub Street and get the code for discount tickets courtesy of New York Magazine then when you buy tickets at the site you can enter the code and you will get a reduced rate of $175 a day or $350 for the weekend. I'll see you there.

Russell Stover Chocolates started back in 1923 and leads the market in terms of the sales of boxed chocolates. It is the third larges chocolate manufacturer in the US, behind Hershey's and M&M Mars (Masterfoods). Although receiving consistently decent scores in taste tests, the brand has an image of affordability and none of the cache that more upscale brands - Godiva, Lindt, Vosges, to name but a few - do. Since chocolate is an ever-growing segment of the market, Russell Stover has decided to take action and reinvent the brand to appeal to new, younger consumers, consumers who are looking for more sophistication, trendier packaging and flavors that mimic those of upscale brands.

Several new lines will launch this spring, including Russell Stover Urban, Internationale and Origin Select, as well as a Private Reserve line designed to compete directly with bars from Lindt. There will be more organic chocolates, as well. The Whitman's brand, which is owned by the same company, will also launch a new line Whitman's Soho.

Consumers will make or break the new products, but industry insiders already see potential in Vanilla Bean Brûlée with 70% Dark Chocolate squares and other similar products, with Candy Industry magazine even giving Russell Stover the Manufacturer of the year award for 2006.

Ice cream is very popular in Japan, and why not? It can get pretty darn hot there depending upon the location and time of year. I remember it being in the upper 90's°F in mid-September when I was in the Kobe/Kyoto/Osaka area a few years ago and ice cream and cold beer helped keep me functioning. Although not mixed in together. Talking about mix-ins, Cold Stone Creamery has been making a move on Japan. They now have eight+ stores and more all the time. They are trying to play catch-up with their competitors like Baskin-Robbins which has over 750 stores and who had 700,000 folks lined up last month when they spent two hours giving away free ice cream for Japans Ice Cream Day.

That's hard to beat, but Cold Stone Creamery has decided to leap right out of their competitor's market profile and seek to be the ice cream purveyor to the hip and cool. They are focusing on marketing to young urbanites; the makers, breakers, and trend-setters for Japans youth. I am sure you have seen or heard about them, especially the young women. They dress wildly creative, listen to cutting edge music, and are full of energy and vitality, constantly remaking themselves in their own concept of cool and hip. Their other target consumers are the uber fashion conscious "office ladies" as the young and single, female professionals are known.

Pernod Ricard is launching a new champagne at a price that will make Cristal and Dom Perignon look like two-buck Chuck, as $400 per bottle price tags seem small when compared to this one. The wine and spirits group said that it would be launched under their Perrier Jouet Belle Epoque brand and it will be priced at $1,270 (€1,000) per bottle. This makes it the most expensive champagne in the world. Unfortunately, aside from the price tag, the company was fairly quiet about the other details of the release, though chairman Patrick Ricard did say "We won't do many cases and won't be offering it in France."

The group is actively pursuing ways to increase the perception of their brands as very upmarket, so perhaps this will be the first of many releases from the company. Regardless it will certainly set a benchmark in the champagne industry.