"upmarket" news and stories

Pernod Ricard is launching a new champagne at a price that will make Cristal and Dom Perignon look like two-buck Chuck, as $400 per bottle price tags seem small when compared to this one. The wine and spirits group said that it would be launched under their Perrier Jouet Belle Epoque brand and it will be priced at $1,270 (€1,000) per bottle. This makes it the most expensive champagne in the world. Unfortunately, aside from the price tag, the company was fairly quiet about the other details of the release, though chairman Patrick Ricard did say "We won't do many cases and won't be offering it in France."

The group is actively pursuing ways to increase the perception of their brands as very upmarket, so perhaps this will be the first of many releases from the company. Regardless it will certainly set a benchmark in the champagne industry.

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