"unfaithful gatorade bottles" news and stories

The Food and Drug Administration is investigating the appearance of Gatorade bottles with fake labels reading "Unfaithful" accompanied by pictures of Tiger Woods and his estranged wife Elin Nordegren in Colorado grocery stores, 9 News reported.

Karen May, spokeswoman for Gatorade, told the Associated Press that the company did not produce the labels, nor would she reveal whether the bottles held actual Gatorade.

"Our primary concern is the safety of our consumers and the integrity of our products. We did not produce these labels so any consumers who finds these bottles is asked to return them immediately to the store manager," May told Slashfood. She said the company has received no reports of illness and believes it was an isolated event.

An e-mail address on the fake label belonged to Jason Kay of Longmont, Col., 9 News reported. He says was involved, but called the "Unfaithful" labels a friend's "pop art" project. Kay said his friend did not want to be contacted. "The artist wants to remain anonymous because there are similar future projects in the works."