This year, the owners of a local grocery-store chain in upstate New York got probably the best holiday gift ever, when an Oscar-nominated, Golden Globe-winning actor called up and offered to do some TV ads -- with his mom.
Alec Baldwin-star of, well, everything is pitching holiday desserts for Wegmans. which has stores in Maryland, Virginia, Pennsylvania and New Jersey, as well as New York.
Baldwin's 80-year-old mom, Carol Newcomb Baldwin, is a loyal Wegmans customer, as fans of the Late Show
Fast-food chain Carl's Jr. has stopped the ad campaign for its Chicken Parmesan Sandwich after Italian-American groups complained about the mafia-themed commercials.
The California Italian-American Task Force and the National Italian-American Federation praised Carl's Jr.'s parent company CKE for its decision not to buy more TV slots for the ads, which feature mobster and garbage man characters that critics said showed negative Italian-American stereotypes, Nation's Restaurant News reports.
In the ad, a man sits in his car eating the Carl's Jr. Chicken Parmesan Sandwich as marinara sauce drips out of his mouth and down his shirt. When two mafia goons approach the car, the man plays dead. Fooled by the sauce dotting his shirt like blood, they leave him alive assuming someone else killed him before they arrived.
"NIAF was pleased to see the positive steps taken by Carl's Jr. Restaurant to remove negative, inaccurate and unfair characterizations in their recent commercial advertisements," Jeff Capaccio, the group's regional vice president for the Far West, told the paper. "These advertisements only fuel further incorrect assumptions about an entire ethnic group."
Jingles are jaunty little hymns to hum while strolling down the aisles of the local temple of frozen pizzas, jarred cheeses, and fresh produce. These clarion calls of consumerism are designed to be simple, snappy, and infectious like swine flu. Beamed directly from the television to the frontal lobe, they are often more memorable than the products about which they're composed.
And that's what makes them so effective; you might not want that box of salty, over-priced flavored rice, but it's been scanned and bagged already. Why? Because you didn't even realize that your eyes had rolled into the back of your skull while you were whistling that product's happy little mind-controlling melody.
So we're celebrating some of the most important music our culture has ever produced -- tunes engineered to tickle the intersection of neural ganglia where pleasure and credit card impulses meet. We dare you to listen, remember and totally not catch yourself blurting them out later today, probably at an inappropriate time. Each of these jingles is cheesy, manipulative and one of them will probably be our dying words.
"Is there anything you'd like to say with your last breath?"
Chorus: "I want my baby back, baby back, baby back ribs." Why it's so catchy: It might just be the greatest tune that well-coiffed troupe of teen troubadours from yesteryear, 'N Sync, ever sang. This finger-snapping jingle stirs up excitement for what's essentially a plate of mealy pork bones slathered in sweet ketchup. It's funky, soulful and has the most addicting bass line in all of audio advertising. Imagine it being sung by a cross between Gregorian monks and a gospel choir.
Do you feel like chicken tonight? Betcha will, after the jump.
I'm a sucker for TV commercials. I even think they should be put on TV DVDs, though I bet some people would hate that idea.
But it got me thinking about all of the great TV commercials we've had for food over the years. After the jump, eight classics. I'm not saying that these eight are the "best" (though some could be), but they're eight that I really enjoy.
Notice the capital "S" on Subway. Godzilla is going up against the sandwich chain, not a series of underground cars.
Toho, the company that owns the rights to Godzilla and the Godzilla movies, is suing Subway for using the monster in its ads. Now, the ads never state that the monster is Godzilla, but he looks a lot like the famous monster and he does invade Japan in the spots. Subway never got Toho's permission, and aired the spots during American Idol and other TV shows, pushing their "Five Dollar Foot Long" campaign.