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In ancient times, food was marketed primarily by "hunger." But in the modern era, it's not enough that we eat our food, we must also emotionally bond with it. This partly explains the enduring appeal of food mascots, those bright, colorful, affable characters who beckon us to consume.

In many cases, we choose a product simply because we have a bizarre attachment to the cartoon that represents it. There is no shame in trusting, say, a paranoid Leprechaun with a powerful marshmallow lust more than one's own family. These 10 icons are the awesomest in the pantheon of cheap food branding.

Wow, this quiz over at Mental Floss sure brought back a lot of memories. Freakies Cereal!

The quiz tests your knowledge of breakfast cereals. The questions range from fairly easy (what's on top of the Quisp alien's head?) to outrageously difficult (how many holes appear in a piece of Honeycomb cereal?). But it's a blast from the past for cereal fans or people of a certain age. You'll also find out what happened to Mikey from the Life cereal ad in the 70s and which cereal is 50% sugar.

For the record, I got 12 out of 20 correct.