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Kosher Food Market Continues to Expand

kosher meatDespite the economic downturn, the kosher food market is soaring, reports the LA Times. And it's not because the Jewish community is growing, but because non-Jews increasingly view kosher food as a higher-quality product, marketers say. Sales of certified kosher foods have risen 64 percent in the past five years, earning a total of $12.5 billion in 2008. Some 28 percent of new food and dairy products launched in the U.S. last year were certified kosher. Kosher foods must confirm to Jewish laws dictating methods of slaughter and prohibitions against mixing certain foods, like meat and milk, and must be approved by a rabbi. Thus kosher food factories may have more stringent manufacturing regulations than non-kosher factories. "Kosher food has gained the reputation of being more carefully produced and thoroughly inspected than non-kosher food," says Marcia Mogelonsky, an analyst at the market research firm Mintel, which tracks food trends. The kosher meat industry, though, has not been without its share of scandal - Agriprocessors Inc., the country's larget kosher meatpacking company, was exposed last year for having illegal and unsanitary conditions in its Iowa facility.

Do you look for the kosher label when you buy food?

Source

Filed under: Food News

Salted Caramel Makes it Big in the U.S.

Fleur de Sel Salted Caramel
One of the best gastronomic experiences is the gooey rich creaminess of caramel slowly melting on one's palate. Over the past few years, we have seen an increasing number of products, such as Poco Dolce's burnt caramel toffee, adding salt into the caramel equation. A recent New York Times article explains how this extraordinarily sweet and savory combo went from elite chichi Parisian pastry shops to the American mass-market (stores such as Wal-Mart) and the soon-to-be Obama White House.

The article suggests that the financial success of this exquisite pair is due to a fortunate profitable trend cycle. Parisian pastry chefs initiated American chefs' obsession with the caramel-sea salt blend. Then, it ended up in specialty food magazines and food shows. Soon enough, chain restaurants, like the Cheesecake Factory, began selling them. Finally, Wal-Mart picked up on the trend. Of course, it would not have caught on so quickly if it were not for Americans' long-established taste for salty mixed with sweet, a flavor picked up gracias to dulce de luche from South America and Mexico.

As fellow blog Salt News states, the NY Times focuses on the financial and cultural success of the caramel-salt mix without ever delving into the gastronomic sensations it elicits. The title of the article, "How Caramel Developed a Taste for Salt," is misleading since there is never any substantial information explaining how this caramel concoction developed in small villages in the region of Brittany in France. I'm left wondering whether or not caramel indeed activates a desire for salt. Instead, the article gets carried away with Obama's love for salty caramel delights as though it would be hard to imagine. Could you blame him?


Filed under: Trends, Newspapers, On the Blogs, Stores & Shopping, Food News, Ingredients, New Products

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Top 11 Annoying Restaurant Trends

Filed under: Trends, Restaurants

Cupcake backlash

cupcake
I must have read half a dozen articles in the past year which contained some sneery line about the women on Sex and the City bus tours of NYC standing outside Magnolia Bakery trying out Carrie Bradshaw's favorite cupcakes. High-end cupcakes were awesome a few years ago, the message goes, but now they're becoming a little....déclassé.

And now, a wave of imitators is spreading across the city; the Crumbs franchise is planning to open 40 shops in the next year. This leaves some to wonder whether cupcakes are the new Krispy Kreme - a beloved, slightly kitschy dessert raised to sugary highs by the media only to become overexposed and fall as flat as a punctured souffle.

Apparently there are already signs of a "cupcake backlash." Joel Stein, writing in Time, says cupcakes are "fake happiness, wrought in Wonka unfood colors. They appeal to the same unadventurous instincts that drive adults to read Harry Potter and watch Finding Nemo without a kid in the room."

I disagree. Taking something as humble as the cupcake and transforming it from cloying pink nastiness to something much more sophisticated and sublime seems to be part of the larger, positive foodie movement of reclaiming and elevating ordinary American foodstuffs - red velvet cake, mac and cheese, tuna noodle casserole.

Filed under: Trends, Newspapers, Food News, Ingredients

Cheese cake, not cheesecake, for your wedding

cake made out of cheeseI'm not married, so I spend a lot of time thinking about my wedding cake-to-be. I often thumb through Martha's book on wedding cakes on the floor of Barnes & Noble, and I can't pass a window full of them without gazing longingly. They're just so beautiful.

In all of this fantasizing, it's never occurred to me to think about having a cake made out of something other than cake. Like, for example, cheese. But apparently cheese cakes are becoming trendy in countries like New Zealand -- layers and layers of gorgeous, decorated cheese. Has anyone ever actually witnessed or tasted one of these? Would you consider having one?

Filed under: Trends, Ingredients

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