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A trashy ad campaign

A New Zealand company is using some unusual tactics to grab customers' attention. The Brazil cafe commissioned a company to create specialty branded trash cans to promote their coffees. The trash cans are shaped like coffee cups, complete with protective sleeve and stir stick, and shout "Coffee taste like crap?" insinuating that coffee drinkers should ditch their sub-par beverages and head for a Brazil location, to which the cans helpfully point the way. Located in a popular Auckland neighborhood with many independent cafes as well as corporate chains, the cans that were placed outside a Starbucks had their slogans removed by Starbucks employees who were unhappy about them. There is little doubt that the company wasn't a big fan, either.

[Image via Adrant]

 

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Filed under: On the Blogs, Drink Recipes

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