"trand" news and stories

Kosher food is a new trend in stadium food. Over the past couple of years, exclusively kosher stands have been sprouting up at more sports venues, offering food that even very strict Jewish people, those who follow the dietary laws of kashrut, can eat. The glatt kosher hot dogs and other meat products are held to a different standard from ordinary ones and, of course, do not involve pork products. They are proving popular in New York, Philadelphia, Baltimore and Washington, despite that fact that the stands are not typically open on the two busiest times of the sporting week: Friday nights and Saturdays. One other risk of selling the kosher food is that it is typically more expensive than the nonkosher offerings at stadiums and since stadium food is not inexpensive to begin with, this can mean that consumers might be paying as much as 25% more for kosher products. That being said, the slow and steady success of such vendors indicates that there is a market for kosher products in these settings, from both those who keep kosher and those who, like some fans, "like the taste better [and] assume the quality is better."

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We know that the big trends are the ones that really shape the food industry and impact us over the long term, but the littler trends that make up those overarching categories are interesting to watch, too. And at the moment, consumers are watching two words: "fresh" and "global".

Research into all areas of food consumption, including stores, restaurants and homes, showed that customers valued freshness over convenience and predictability/reliability. This does not mean that consumers are turning away from packaged goods, just that they are being more discerning and looking for products that can assure them of their freshness, through innovative packaging or marketing.

The "global" aspect comes into play when you look at range of foods available to consumers. Plain potato chips are not the only option. Going out for sushi, or some carnitas, is about as normal as going out for a burger and fries. This is not to mention the fact that those same burger-and-fry places have expanded their offerings with Asian and Mexican inspired dishes, helping to bring previously unfamiliar flavors into the mainstream.

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