"trademark" news and stories

Starbucks Corp. recently emerged victorious over a chain of Chinese coffee houses with names and logos that the Seattle-based coffee giant felt too closely resembled their own. The Chinese company went by the name of Xingbake. "Xing" means star and bake, pronounced "bah kuh," sounds a bit too much like Starbucks, apparently. The logos are a little curious as well.

According to the recent ruling, Xingbake will pay Starbucks Corp. $62,000.

Source