Photo: Craft Restaurant
Just when we were hoping Tom Colicchio could see his way to opening a Craft branch in Queens. But it's not to be. With the opening of his newest upscale eatery, Riverpark, in a Manhattan biotech complex overlooking the East River, the celebrity chef, who spent a decade building his Craft empire, says he's retiring the Craft brand to preserve its caché.
"I don't see opening more Crafts in New York City or anywhere else in the U.S.," Colicchio told Crain's for a piece on Riverpark. "The assumption is that it's a chain, and that dilutes the brand."
In addition to the original on East 19th Street in Manhattan, Colicchio has opened Crafts in Dallas, Los Angeles, and Atlanta and also has 'wichcraft and Craftsteak restaurants, Eater NY reported.