"tilted kilt" news and stories

A Texas-based sports bar is launching a full-frontal assault on Hooters' dominance in the scantily-clad server category, announcing plans to take its "bikini babe" concept nationwide.

"Our competition has been getting stale," says Doug Guller, who opened his first Bikinis Sports Bar and Grill in North Austin in 2006. "If they're Microsoft, we're Apple."

Guller isn't the only entrepreneur who suspects Hooters' sovereignty is waning: Heart Attack Grill, with its sexy "nurse-waitresses" and the Tilted Kilt chain, where servers wear tartan bras and short skirts, are among the more notable recent attempts at improving upon the concept pioneered back in 1983 by Hooters, a chain that's lately been getting attention for its struggles in Vegas and less-than-flattering cameo appearance on Undercover Boss.

"The market is growing," Guller confirms.