Photo: joshbousel, Flickr
Pigs of America, get ready for a makeover: Your days of being called "The Other White Meat" are about to end. After 23 years, the National Pork Board is planning to retire the iconic slogan in an attempt to boost sales.
When the campaign first launched in the late '80s, it was somewhat revelatory. Commercials and magazine ads depicted meals with pork surrounded by fresh, low-cal side dishes. By painting pork as an alternative to poultry, they managed to separate it in the minds of consumers from those meats that were perceived to be higher in fat (like beef).
"It did its job, for sure, back in 1987. It was phenomenal," Ceci Snyder, the Des Moines-based board's vice president of marketing, told the Associated Press. "It really changed minds."