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The Oprah Effect on The Counter

Posted Aug 30th 2006 6:40PM by Sarah J. Gim
Filed under: Lunch, Dinner, West Coast, Restaurants, Business, Beef, Raves & Reviews, Trends, America

the counter burger

We've mentioned burgers here countless times here at Slashfood, and we've mentioned The Counter at least a couple of times. The Counter is a burger joint that opened about three years ago in Santa Monica, CA, where you can "Build Your Own Burger," or BYOB. The restaurant has quite a loyal local following, and apparently, national fans as well. Alan Richman mentioned The Counter in GQ last summer as one of the Burgers You Must Eat Before You Die. And more recently, Oprah mentioned it.

In fact, it was this mention on Oprah's show back in February that launched The Counter from a $40,000 a month to a $245,000 a month operation. Let's just call it the Oprah effect. 31-year-old owner/founder Jeff Weinstein has already opened a location in Palo Alto, and has plans to open 60 location over the next three years. Let's just hope that The Counter doesn't go the way of Krispy Kreme.

The Counter opens in Palo Alto, and Tim tries EVERYTHING

Posted Aug 21st 2006 3:31PM by Sarah J. Gim
Filed under: Lunch, West Coast, Restaurants, Vegetables, Beef, Cheese, Food Oddities, On the Blogs, Condiments, America, Comfort Food, Spices

counter burger with everything

If you follow along in the burger world, then you might know about The Counter in Santa Monica, where their thing is BYOB - Build Your Own Burger. Alan Richman even named it one of the 25 burgers you must eat before you die in GQ.

Based on their list of topping choices, there are 312,120 different burger combinations, but at their new location in Palo Alto, Tim attempted to do it all in one shot. He ordered a 5 lb. burger with every topping available. At once. Served in a bowl, the burger almost looks like a sundae and it is not pretty. Neither is the aftermath.

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The Oprah Effect on The Counter

The Counter opens in Palo Alto, and Tim tries EVERYTHING

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