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KFC gives the Colonel a makeover

Remember when Kentucky Fried Chicken officially changed its name to KFC, in an effort to make an older brand seem hipper and to eliminate the word "fried" from its name? Well, the company is looking to change its image a little more. The iconic Colonel Sanders is getting a makeover. KFC has trademarked a new rendition of the Colonel. He is a bit less detailed than previous incarnations, with fewer lines in his hair and skin, as well as getting outfitted with a bright red apron.

I like the look, which is the bottom right in the image here, well enough, but prefer the older versions simply because the Colonel looked more like a real character, a version of the real life man he was based on, and less like a fictional fast-food employee, which is the sense that the new image seems to give. It's not a major change, but it's a noticeable one.

Do you prefer the older look or the newer one? You can vote for your favorite version of the Colonel here.

[via Fast Food News]

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Filed under: Business, Chefs & Restaurants, Restaurants

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