You know all those commercials you see about texting some word or other to some number for something, like a horoscope? For example, it might be something like text the word fun to 4848 for a daily makeup tip. That's not a real one, but this offer from Carvel is.
That's right, the ice cream store wants you to text "fudgie" to 78247, Fudgie being the name of their mascot. It's all part of a summer campaign for the company. For your time and text, you get a coupon for a blended coffee or an Arctic Blender, and enter you for a chance to win a television set. Apparently Carvel is trying to reach its more "tech savvy" customers and attempt to haul itself into the information age. The offer runs through July 31, so there's plenty of time to let Carvel help keep you cool this summer.
I'm not a text messenger and have only done it a few times, but have many friends who live with their fingers on the buttons. Now I may have to change my whole viewpoint and join the ranks of avid texters. 
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