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Justin Timberlake and 901 Silver Tequila -- Celebrity Sip

901 Tequila bottlePhoto: 901

Sammy Hagar made a fortune off Cabo Wabo, a tequila brand that he built, then sold. The brand appealed to the rock 'n' roll, wild, spring-break-in-Cabo kinda crowd. Another music star now enters the tequila market: Justin Timberlake's new tequila brand 901 seems to want to grab the big city party goer who is willing to stand in line behind the velvet rope to see if a big guy at the door nods that he or she is sexy enough to play. When you head toward the events menu on the 901 website, you read "Check us out...assuming you're on the list, of course."

The website opens with a sultry woman with big doe eyes rocking slightly back and forth, making you wonder what she's going to reveal once you enter your age to gain admission. Miss Doe Eyes reappears elsewhere on the website in a short commercial, in which she instructs "how to conquer," ending with what seems to be a man, um, conquering her, or vice versa? Timberlake directs these advertising spots himself -- they're slated to run online first, then on video networks, followed by print ads in September, and then on television in the spring of 2011.
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Filed under: Celebrities

Happy National Tequila Day!

Mazatlan margarita. Photo: ccharmon, Flickr

Happy National Tequila Day!

Named after the small Mexican town in which it's made, tequila is created from fermented and distilled agave plant. To qualify with the official title of tequila, the spirits must be produced from agave originating in one of five Mexican states: Jalisco, Guanajuato, Mayarit, Tamaulipas and Michoacan. Authentic tequila requires the drink be made of at least 51 percent blue agave, while the best -- and priciest -- tequilas are those made with 100 blue agave.

Beyond its popularity in margaritas, shots and various mixed drinks, tequila is a great addition to spike your cooked meals with extra oomph. Check out these recipes for some lively dishes:


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Filed under: Holidays

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The Pre-Summer Provisions of YumSugar


Each Thursday, we round up a selection of scrumptious links from our friends over at YumSugar. Here's what they've got cooking this week:
  • Think you're good at food trivia? Test your skills by identifying the world's top-selling confections.
  • Don't even think about the chip aisle with these easy homemade baked potato chips.
  • Make the chips a side for this mind-altering salmon burger.
  • Can you catch a bridal bouquet sans the helpful boost of booze?
  • Realize summer's potential with must-have delectable dishes.
  • And wash them down with strawberry-infused tequila.

Filed under: On the Blogs

LeNell It All - Beetroot Margarita


Beetroot Margarita.
Photo: LeNell Smothers
Alabama-born LeNell Smothers defines herself first and foremost as a bartender, but she's been called many things -- most recently, the proprietress of LeNell's liquor store. She's owned her own whiskey label called Red Hook Rye and been recognized by her home state as an honorary Colonel. Other interests include gin, sin and men.

Hotel bars have the potential to serve as a haven while you are on vacation, but often they are just places to get ripped off for a mediocre drink. When you're lucky enough to happen upon that truly special hotel bar where no detail has been overlooked, the sticker shock on the cocktail menu might just melt away into your highballs.

I had the quintessential hotel bar experience in London's lovely Connaught Hotel. The barmen were as beautiful as the surroundings, but the drinks were the showstoppers. After the most divine martini service ever, the barman suggested I try a margarita.
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Filed under: Cocktail Hour, Drink Recipes

Cocktail Ingredients Quiz

Can you identify the ingredients in a martini, cosmopolitan, Manhattan, Mai Tai, Long Island Iced Tea, Harvey Wallbager and more? See how well you know your cocktails.

Cocktail Ingredients Quiz

Crazy for Cosmopolitans? You'll need vodka, Cointreau or triple sec, lime juice, and one other ingredient to shake 'em up at home.

  • Grenadine
  • Orange juice
  • Cranberry juice
  • Pink grapefruit juice

Some folks get fancy with the recipe, but a traditionally-made Mai Tai gets its signature flavor from lime juice, dark rum, grenadine (or simple syrup), curacao and what other key ingredient?

  • Almond syrup
  • Mango juice
  • Coconut milk
  • Orange juice

Shaking up vodka, cream, and this variety of liqueur results in a White Russian.

  • Coffee
  • White chocolate
  • Vanilla
  • Peppermint

The rim of a Sidecar glass is coated in what tasty substance?

  • Sugar
  • Salt
  • Cocoa
  • Honey

The non-alcoholic classic Shirley Temple contains ginger ale (or lemon-lime soda), orange juice and a sweet splash of what?

  • Fruit punch
  • Cranberry juice
  • Grenadine
  • Pineapple juice

Vodka or gin would need just this ingredient to be shaken or stirred into a gimlet.

  • Roses Lime Juice Cordial
  • Olive juice
  • Fresh lime juice
  • Pickle juice

Rye (or bourbon), vermouth, bitters and a cherry are the components of which classic cocktail?

  • Negroni
  • Old Fashioned
  • Manhattan
  • Rob Roy

Mix up rum, lime and Coca-Cola to make this drink.

  • Cuba Libre
  • El Presidente
  • Bronx
  • Corpse Reviver

Mint, sugar, lime, soda water and this liquor come together to be muddled into a mojito.

  • Cachaca
  • Tequila
  • Rum
  • Pisco

Standard ingredients in a Negroni include gin, vermouth and what other liquid?

  • Lemon juice
  • Egg whites
  • Angostura bitters
  • Campari

It's not just a punchline -- the Harvey Wallbanger is a fern bar staple featuring vodka, orange juice, and this odd liqueur.

  • Goldschlager
  • Rumplemintz
  • Galliano
  • Peach Schnaaps

When this is popped into a Martini in lieu of an olive, it becomes a Gibson.

  • Jalapeno pepper
  • Lime wedge
  • Gherkin
  • Cocktail onion

James Bond may be more commonly associated with the Martini, but writer Ian Fleming also had him slugging down Vespers, which are concocted from Lillet Blanc and which two liquors?

  • Brandy & Scotch
  • Gin & Vodka
  • Vodka & Bourbon
  • Bourbon & Brandy

Mix orange juice and this spirit for a hard-hitting Screwdriver.

  • Rum
  • Vodka
  • Champagne
  • Whiskey

Sure, you could ask for a vodka & cranberry with a lime wedge, but it's much more festive to order it this way:

  • Greyhound
  • Salty Dog
  • Cape Cod
  • Madras

If you've got bourbon, mint, and a splash of soda, you're on the right track to make the Derby Day classic, a Mint Julep. What's still missing?

  • Lime
  • Sugar
  • Bitters
  • Nothing

The Bloody Mary is a brunch standard, but this addition transforms it into a hearty Bloody Bull.

  • Beef broth
  • Red Bull
  • A whole hot pepper
  • Pepper vodka

Creme de menthe and cream are terribly tasty together, but if you want a Grasshopper, hop to the store for a bottle of:

  • Vanilla vodka
  • Creme de Cacao
  • Green food coloring
  • Mint extract

A Greyhound gets its distinctive flavor from vodka and this mixer:

  • Sweetened lime juice
  • Pineapple juice
  • Cranberry and orange juice
  • Grapefruit juice

We all know that a Long Island Iced Tea has no tea in the mix, but what liquor isn't part of the standard recipe?

  • Bourbon
  • Vodka
  • Rum
  • Tequila

Filed under: Quizzes, Drink Recipes

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