Photo: Mrs. Butterworth's
The latest is this: Mrs. Butterworth's 24-ounce bottles of syrup. Yes, the famously coy talking syrup bottle has gotten into fashion. The bottles, which have carried the iconic shape since their 1961 debut, now come in three different springtime designs decked out with bunnies, flowers, and butterflies.
But Mrs. Butterworth's manufacturer, Pinnacle Foods Group, has taken things a step further: With the help of 20 accessories, available for download through Facebook, a game of "paper dolls" is born. You simply print the images, cut them out and place 'em on top of the pear-shaped gal. You can sit around the table at breakfast with your spouse, kids or friends and dress up the lady on the bottle. Will she go to the beach (thanks to a snorkeling mask)? Or exchange her winter boots for a pair of rollerblades? (No, we're not kidding.)
But don't try to outsmart Mrs. B -- you can't put these accessories onto a Mrs. Butterworth's syrup bottle already in your pantry. The secret codes to obtain the snorkel gear et al. are printed on the spring-themed bottles. Maybe the gimmick will entice you to to pick up two or three bottles -- you wouldn't want to have the worse-dressed syrup at the table, would you?