"sweethearts" news and stories

Sweethearts, the chalky, pastel heart-shaped candies with imprinted expressions of love, have become as synonymous with Valentine's Day as Cupid himself. Love or hate them, the tiny conversation hearts mean it's time to profess your feelings.

With more and more people turning to social media outlets like Facebook and Twitter to do so, the newest message to appear on New England Confectionary Company's (NECCO) Sweethearts this Feb. 14 will be "Tweet Me."

"It's a recognition that society is changing the way to say, 'I love you,'" Jackie Hague, vice president of marketing at New England Confectionery, told USA Today.

OK, let's be honest. Who hasn't thought she could do better than the people behind the Sweethearts slogans: "Call Me"? "Cloud Nine"? "Amore"? Please.

The folks at the New England Confectionery Co. have heeded your collective cry, so it's time to take to the Internet, poets, lovers and sugarcrazed civilians! In February 2010, every single one of those hearts will be named not by stuffy boardroom types, but by us commoners.

What's in it for you? Oh, you know, one lucky toothless person will win 1.6 million sweethearts that say whatever she wants them to say.

Learn how to win, after the jump.

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