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One Restaurant's Creative Response to the Economic Downturn

caulflower macaroni and cheeseSwallow, a Philadelphia BYOB, relaunched their menu today and their new offers are specifically designed to take the current economic downturn in mind. They've ditched their previous modern Italian menu and have replaced it with an entire menu of macaroni and cheese.

The menu allows you to design your own entree. You first pick small (base price $5) or large ($7) dish and then determine which two cheese you'd like. For an additional $2-3, you can choose three veggies, meats or herbs to mix into your mac and cheese. In addition the build your own menu, they have a selection of favorites that you can pick from if you're feeling overwhelmed by the number of choices.

This is the first time I've heard of a restaurant scrapping an entire menu in response to the economy. It could either be a brilliant move or a tragic misstep.

[via Meal Ticket]

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Filed under: Chefs & Restaurants, Restaurants

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