Photo: AP Photo
We guess alliances like the Snack Food Association and the Council for Biotechnology Information (whose megacompany members include BASF, DuPont, Dow, and Monsanto) felt they just weren't big enough or strong enough to convince Congress and consumers that big ag is good ag. So now 55 of the big-boy alliances have bonded together to form what might be called a supersociety, the new Alliance to Feed the Future.
Telling "the real story of modern food production" and "balancing the public dialogue on modern agriculture" is the Alliance's mission, according to its debut press release. What is also very modern is that the alliance, which also includes members such CropLife America (whose website features stories such as "Benefits of Pesticides and Crop-Protection Chemicals") the National Frozen Pizza Institute, and the National Association of Margarine Manufacturers, has decided to locate in Washington, D.C. After all, Dave Schmidt, President and CEO at the International Food Information Council and coordinator of AFF told Sustainable Food News, its target audience is that of "opinion leaders, including those in the university sector, professional societies, journalists and government officials."