The term "California roll" may prove to be something of a misnomer as students in southern states rapidly embrace school-cafeteria sushi.
This fall,
Schwan's Food Service, the frozen food powerhouse and one of the nation's leading distributors of school pizza, rolled out a new line of fully cooked, frozen sushi. According to company spokesman Chad Stelter, schools in Florida and Tennessee are among the most enthusiastic early adopters.
While pizza has long been the backbone of Schwan's school menus, the company is gradually expanding its product line.
"We sell breadsticks and egg rolls," Stetler says. "But the topic that kept coming up in focus groups was sushi. So we took a look at it."
Schwan's tested eight different rolls across the country, staging a roadshow that included a stop at
Wiregrass Ranch High School in Tampa. "We have no idea what the acceptability will be," school nutritionist Maggie Giunta told the
St. Petersburg Times before the one-day event. As it turned out, the students were big fans –- although their excitement was apparently tempered by adolescent nonchalance.