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Dunkin' does breakfast sandwiches

Dunkin' Donuts has been trying to change its image all year. Some say "if it's not broke, don't fix it." Others, like the firms that now own the company, don't really subscribe to that theory and concentrate of fixing things anyway. In this case, they're planning to add non-breakfast items to their menus. But consumers first have to adjust to the idea of Dunkin' Donuts as more of a fast food restaurant, and less of a coffee shop. To that end, the company is rolling out some breakfast sandwiches that look much like the ones available at other quick service restaurants.

The Sausage Supreme Omelet Sandwich is made with eggs, sausage and American cheese on a bagel and the Supreme Omelet has bacon, cheeses and eggs on a croissant. At least they didn't try to come up with a Dunkin' Donuts version of the Luther burger, which might have been a tempting choice since they are known for their donuts.

Has anyone tried these yet?

Source

Filed under: Business, Chefs & Restaurants, Coffee Shops, Fast Food, New Products, Restaurants

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