"supervalue" news and stories

The USDA's nutritional guidance system, MyPyramid, has not been the smashing success that organizers hoped it would be when it was unveiled almost two years ago. The problem seems to be that the new pyramid, as opposed to the old one, only provides guidance, not hard and fast numbers to follow. This means that diners need to take responsibility for their health and their choices - and motivating them to do so is not an easy task.

Trying to help the public to better understand and make use of the already in-place system, food manufacturers and retailers have joined together to create the Take a Peak program. The program aims to get people thinking more closely about health and using MyPyramid with in-store advertising, banners, signs and kiosk. Displays will how reminders of how many servings of whole grains should be eaten per day and what serving sizes look like. Some products will be given a logo indicating why it maybe a good choice.

The trial run of the program will cover 2,000 stores in 17 states and includes Publix, Raley's and SuperValue. Depending on the response from consumers, it may not be long before the plan (or propaganda, if you prefer to look at it that way) ends up in stores at the rest of the US, as well.

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