I've never heard of the chain of restaurants named Max, probably because I live here in the U.S. The Swedish chain is one of the vital ingredients in the mission taken on by a guy named Johan, who has lost a lot of weight eating food from the chain (and exercising!) and is trying to lose even more (there's a few days left in his 90 day experiment to lose 20 kg - I have no idea how much 20 kg is. Readers?).
The blog's name is MinimizeMe, a takeoff on Morgan Spurlock's SuperSize Me movie, where he ate nothing but McDonald's food for a month and ruined his health (though I have serious problems with the way he did it). Max Restaurants are actually known for trying to get people to eat healthier.
[via The Grinder]
Before there was Supersize Me, before Eric Schlosser penned Fast Food Nation, Matt Malmgren was busy acquiring Big Macs for his 
Fast Food Nation, the movie based on Eric
Schlosser's book about America's food industry in relation to fast food, 










