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Last year, retail giant Wal-Mart pulled Splenda brand products from its shelves and began to test market a product called Altern. Altern is Wal-Mart's own brand of the artificial sweetener sucralose. According to CNN, a spokesperson for Wal-Mart revealed that the company is planning to have all of its supercenters fully stocked with Altern by the end of this month, while a spokesperson from Tate & Lyle, the company that distributes Splenda, issued a statement assuring investors that this new product would have no effect on its own sucralose division.
Despite the T&L assurance, it seems likely that Splenda would experience some drop off in direct-to-consumer sales as Wal-Mart replaces its products. Altern's release should not have an effect on the use of Splenda by food and drink manufacturers, however.
