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Posts with tag super premium

Gin Notes: Cadenhead's Old Raj Dry Gin

Old Raj Dry Gin is 55% abv. / 110 proof and has been distilled in Scotland since the early 1970's for Cadenhead, a renowned maker of premium single malt scotch. The strength is that of traditional dry gins and that powerful spirit works very well. It is considered the super premium gin that lead the pack by decades, compared to the new, premium gins that have hit the market in the last few years.

What makes Old Raj unusual is that it has a hint of a pale yellow/ gold color to it. This is because one of the last steps in its manufacture is infusing it with Saffron, the floral spice that is worth up to $3,000-$5,000 per pound. For those of you who don't know, saffron is the stigmas of the crocus flower. There are three of these tiny threads in each flower and they must be carefully picked by hand, and then dried quickly but gently to preserve the intense floral flavor and aroma. It is an extremely labor intensive process with 14,000 threads needed to make up one ounce. Some of the other botanicals used are Juniper, Coriander Seed, Angelica Root, Lemon and Orange Peels, Orris Root, Cassia Bark, and Almond Powder.

Continue reading Gin Notes: Cadenhead's Old Raj Dry Gin

Pepsi buys Naked Juice

In a bid to compete with Coca Cola's Odwalla line of smoothies and vitamin-fortified fruit drinks, which the company acquired in 2001, Pepsi has bought the company Naked Juice. Naked Juice offers a line of more than 20 different juices, juice blends and smoothies, all of which are 100% natural and free from added sugars, preservatives and artificial colorings. A privately held company, their annual revenue is about $150 million, which has led financial analysts to speculate Pepsi probably paid around $450 million for Naked Juice, although the terms of the sale were not disclosed. Naked Juice will benefit from this new partnership by gaining access to more retailers and a much bigger marketing department, which they will be able to take advantage of to promote their "super premium" juices, raising their brand awareness for health and wellness conscious consumers.

Tip of the Day

Soups and stocks are some of the easiest and tastiest ways to get into the world of cooking, but there are still tips that can make the experience even easier.

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