"sunsweet" news and stories

For those of you looking to get your morning fix of fiber, Sunsweet has released "Ones", a canister containing individually wrapped prunes. Yes, a single solitary little prune all wrapped up alone. The question that immediately comes to mind of course is why? I can only assume they are using a form of plastic for the individual wrappers, but even with environmental issues aside for a moment, is it really that difficult to just grab a single prune out of a pack if that is what you are looking for? Or have we, as consumers, become so blatantly lazy that we have to have every single thing packaged individually all ready to go for us?

I also find it kind of ironic that according to the nutritional information provided on their website, they list one serving as "about 4 prunes". So why not package them in packs of four then? I understand that companies have to keep reinventing themselves, whether it is the packaging, the actual product, or the marketing thereof, but this seems to be a bit much.

Besides, think of all the extra time it will take you to unwrap each one if you are making this dish.

(Thanks, Roger!)