"sunkist" news and stories

New laser labels. Photo: ARS/USDA.

Goodbye sticky labels, hello tattooed fruit.

The FDA is expected to approve laser-etching of fruits and vegetables in the next month or so, paving the way for produce "tattooed" with product information to hit store shelves, an official with the USDA tells Slashfood.

"We figure maybe next month or the month after it will get FDA approval," says Jan Narciso, a research microbiologist with the USDA's Citrus and Subtropical Products Laboratory in Winter Haven, Fla.

But will these new labels affect the taste of your fruits and vegetables?

About a month ago, I had the opportunity to take a trip to Ojai, CA to check out the Southern California lemon groves. The trip was sponsored by Sunkist, and so I got a true insider's glimpse of how citrus goes from those beautiful California groves to the shelf in my local market. I also got a chance to pick a lemon (quite a thrill for the girl who hasn't lived in LA since she was eight), see the Pacific Ocean and get a break from the frigid January weather.

I also learned a whole lot about Sunkist. Did you know that Sunkist is actually a cooperative organization, founded 115 years ago by a collection of growers, in order to better market their produce to a broader audience? There are current members of the co-op who are the fifth or sixth generation of their family to be involved with Sunkist. Knowing that certainly helped put a human feel on what had, in my mind, been a faceless corporate entity.

The trip also broadened my thinking towards using lemons in cooking. I tasted the most delicious fried lemon slices, that were amazing with fresh goat cheese (also made with the help of lemon juice) and am currently infusing a bottle of oil with lemons for some special salad dressings come spring. All the lemon tricks and recipes came from celebrity chef Jill Davie, who is Sunkist's official Lemon Lady and was a real treat to get to know.

For more facts about Sunkist lemons and some of Jill's recipes, check after the jump.