General Mills has very strict advertising guidelines. They "consistently [avoid] advertising on programming that contains graphic violence, excessive sexual content and foul language," to much applause from consumer groups. It is the newest change to that policy, however, has those groups almost cheering aloud. The company has said that it will no longer advertise certain products, those that are considered to be unhealthy or high-calorie, to children. If a product contains more than 175 calories per serving, it will not be advertised to children under 12 via TV ads, movie tie-ins, internet content or using licensed cartoon characters. On top of that, "every product also must be considered 'healthy' or provide an important childhood nutrient, as measured by government guidelines." They will continue to use characters, including the Trix rabbit and the popular Dora the Explorer, to promote their other cereals, as the company has done for decades.

It is a bold step for the company, as it means that they might lose market-share to competitors in this area, but if parents applaud the move as much as the consumer groups, it might encourage some of them to stick with the brand in support.

Today, the American Beverage Association and its members agreed to voluntarily remove sugary sodas from public schools across the country. Companies including Coca-Cola, PepsiCo and Cadbury Schweppes are all members of the ABA. Public high schools that still permit diet sodas will still be able to buy them for their campuses, and they will also be sold drinks that are considered have some nutritional value, juice, sports drinks and low-fat milk, though whole milk will no longer be offered because of its calorie content. Elementary and middle schools will only be sold unsweetened juice, low-fat milk and water. Part of the reason that the soda companies have agreed to this deal, which was made in conjunction with the William J. Clinton Foundation, is that on-campus soda sales make up a very small percentage of their overall sales, not to mention that a voluntary withdrawal looks better, from a PR perspective, than being banned.

Some sort of aptitude testing is done in just about every school in the country, mandated by the city or state government, to check on the progress of the educational system. This testing time can be stressful for students because, though they are not actually "graded" on their performance, they still have to sit through many long days of math and reading comprehension tests. Having to concentrate for such an extended period can be very challenging for students, particularly young ones. Schools try to perk them up by offering snacks, but a Washington State school found something very interesting this year when they decided to give the kids fruits, instead of muffins or granola bars. They found that the students were quieter, less stressed and more focused.

This was by no means a scientific test, but anecdotal evidence from people who spend their lives observing children is not something to be taken lightly. The principal and teachers surmise that not only did fact that the fruits were less sugary than other snacks play a role in helping the children to concentrate, but the fruits were more satisfying and more filling than alternatives.  It if happened to one or two students, it would be harder to believe, but a positive change - no matter how small - in such a large group of children as a result of healthy snacking is something worth looking into.