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Stronger, darker craft brews are gaining popularity, especially here in the U.S., and the researchers at HortResearch in New Zealand say that their new hybrid hops will suit changing tastes. The new hops is a blend of European and New Zealand strains and has a stronger aroma, reported BeverageDaily.com. Researchers don't seem worried that the new variety of hops will make for a costlier beer for the consumer, as many beer buyers already seem willing to shell out the extra cash for premium brews. Anheuser Busch also appears interested in the new hops, HortResearch says.
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Breeding hops to match the beer market
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Stronger, darker craft brews are gaining popularity, especially here in the U.S., and the researchers at HortResearch in New Zealand say that their new hybrid hops will suit changing tastes. The new hops is a blend of European and New Zealand strains and has a stronger aroma, reported BeverageDaily.com. Researchers don't seem worried that the new variety of hops will make for a costlier beer for the consumer, as many beer buyers already seem willing to shell out the extra cash for premium brews. Anheuser Busch also appears interested in the new hops, HortResearch says.
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