"stride" news and stories

How long does the flavor in your gum last? OR, for that matter, what type of gum do you chew? Lately, I've been chewing quite a bit of Orbitz and I'm pretty satisfied with how long the flavor lasts. I also chew Extra and have found that some of their flavors seem to last longer than others (the mints verses the fruits). Gum is one of the most popular "foods" items in the US, but it is probably also the most complained about. According to the vice president of Cadbury Schweppes, 66% of people feel that their gum looses flavor too quickly. So, to try to give customers what they want, Cadbury has developed a new gum, called Stride. The gum is formulated to remain soft and chewy longer, as well as to release its flavor more slowly, thus increasing the amount to time that customers are willing to chew it. An unofficial taste test in the New York Times found that it did last longer than regular gum, averaging about 20 minutes of good chewing time. The new product will hit the shelves later this month, as will a $50 million advertising campaign, so the release - just like the longer, time-release flavor of the gum itself - will probably be hard to miss.

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