"store brands" news and stories

It's been a long time since store brands were relegated to the bottom shelf of the grocery store, saddled with those generic black-and-white labels ("Ketchup," "Pickles") that made them look like provisions in a Soviet commissary.

Still, despite fancier labels, a lot of shoppers are leery of anything that doesn't sport a name brand. "That's just plain silly," your penny-pinching grandmother might have said. "You're just paying for the name."

According to the findings of a recent study by Consumer Reports, it turns out that she might have been right.

The consumer watchdog that's better known for road testing cars and troubleshooting cell phones has turned its attention to the grocery store. The group had tasters sample 21 different food products and compare national brands with their store-brand equivalents.

The results?