"starbucks logo" news and stories

A new year, a new logo. The Wall Street Journal reports that the Starbucks mermaid is now going to fly solo, the company's 40th-anniversary logo shedding the Starbucks Coffee name in favor of a simple supersized trademark sea creature with the wild and wavy hair. Chief Executive Howard Schultz, at a webcast for baristas, said, "Even though we have been and always will be a coffee company and retailer, it's possible we'll have other products with our name on it and no coffee in it," the Journal reports.

To celebrate their 35th anniversary, Starbucks is serving drinks from cups bearing their original logo for the month of September. The logo (top right) shows the Starbucks mermaid in full, complete with split tails and bare chest, unlike the more streamlined version that is usually seen in their stores.

BloggingBaby mentioned that a Seattle area school saw some problems with the more detailed logo. The principle or an elementary school in Kent, Washington has asked teachers to make sure that the logo on their coffee cups is completely covered up if they bring it into school. A spokeswoman said that the principle "thought that it could be distracting for students."

Some students, like one 12-year old, said that students would definitely talk about the logo if they noticed it and said that the rule was a good idea. Parents in the area largely thought it was unnecessary, especially considering the very small size of the logo on the cups, and commenters at BloggingBaby felt the same way. Schools, they felt, have bigger problems to worry about than an inch high drawing on a coffee cup that isn't particularly scandalous.

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