Romenesko and Obscure Store and Reading Room proprietor Jim Romenesko tried to create one of those customized Starbucks cards on their web site, and it was rejected because it mentioned the StarbucksGossip site that he runs.

After submitting the card design, Romenesko got an e-mail saying that the card was rejected because it violated their personalization policy. He guesses that it was rejected because it mentioned the site on the card and Starbucks employees would check out the web site, which has insider-ish info about the site, sometimes from former and current employees. Commenters at the site seem to think it was because he mentioned the company on the card.

How do you feel about this quote, one of the many quotes you can currently find on the coffee cups at Starbucks locations?

"Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside ourselves for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure."

Starbucks customer Michelle Incanno hates it, and she has decided she can't go to Starbucks anymore.

I know, I know, I know, many of you are going to say in the comments, "when was it ever cool?"

Writer Douglas Brown at The Denver Post has a story about the incredible expansion the coffee shop chain is going through, with a goal of 40,000 stores (they have 20,000 right now). He calls it the "Growth-Into-Plague," the Krispy Kreme model, where they open so many stores that they are everywhere and they are overexposed and become, as Brown says, "uncool" and "repugnant."

I understand what he's saying. Businesses seem to want to push their dominance to the extreme, and I wonder if customers - even if they are diehard fans - will just get sick of it. I'm not a hardcore Starbucks fan. When I lived in the city and I had a Starbucks a two minute walk away, I did go there a lot (I was addicted to the mocha frappuccinos), but now that I have to drive to go to one, I don't seek it out, even if I do drive past one on my way to Borders.

Readers?

[via Starbucks Gossip]

Starbucks Gossip mentioned a rumor that Starbucks will be partnering with Kellogg's to introduce a line of granola cereals. The cereal will be packaged in individual portion cups, so steamed milk can be added easily for a convenient, quick breakfast. 

This seems like a great idea because so many people start their day at Starbucks. Along with a latte, people order breakfast of a muffin, scone or other pastry virtually every morning. The granola - which will most likely be a low-fat variety - will probably have more to offer nutritionally than the jumbo sized chocolate scones Starbucks serves. At the very least, the whole oats in the granola will add an extra serving of fiber to the daily diet. Offering both steamed and cold milk to top the granola gives the cereal the versatility to be appealing all year long.