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Arby's Lures Sports Fans With Free Food

arby's curly fries

Arby's curly fries. Photo: Mr. Wright, Flickr

When the Detroit Red Wings failed to score hat tricks (three goals by one player in a single game) for parts of two seasons, they weren't only failing to score points. They were disappointing fans who were promised a free box of curly fries from Arby's.

The fast-food chain has kept Detroit-area sports fans satiated with free grub by tying giveaways to sports feats. For Tigers baseball fans, it's a free roast beef sandwich for three or more home-game home runs, says Tina Hering, marketing manager for Arby's in Michigan.

The baseball team was able to achieve that goal 18 times this season. But it's been a waiting game for hockey fans who've dubbed the lack of hat tricks as "the Arby's Curse." The curse was finally lifted last week.
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Filed under: Business, Trends, Food News, Fast Food

A Very Martha Stewart Super Bowl Party

buffalo wingsLeave it to The Martha to have not 10, not 20, not 50, but SEVENTY-FIVE separate recipes to keep your guests happy no matter who wins Super Bowl 43. Her Super Bowl Party foodstuffs are helpfully categorized as "Dips, Wings, Nachos," "Pizza, Chili, Sandwiches, Tacos, Ribs and Burgers," or "Brownies, Sundaes, Cheesecake and Cookies." I reckon that should about cover it.

Highlights, which seem equally suited to a gallery opening or a wedding reception as a Super Bowl party, include a tarted-up Chex mix with olive oil and Parmesan cheese, herbed shrimp dip, panko-crusted chicken bites with apricot-mustard sauce, beef tacos with radish and avocado salsa, espresso double-chocolate chunk cookies, and ice cream with homemade butterscotch sauce. There's also a special section on game day ideas and make-ahead menus. All recipes come with yummy photos, of course.

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Filed under: Celebrities

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All-you-can-eat at Dodger Stadium

Starting this season, the Los Angeles Dodgers are giving fans a reason to come to games other than to see baseball. Tickets for seats in the right field bleachers will be raised to $35 each ($40 on game day) and will include all-you-can-eat food. The deal includes Dodger dogs, peanuts, popcorn, nachos, sodas and more, but excludes ice cream, beer and candy. The way it will work is that fans in that section can simply walk up to the food booths and ask for whatever they want, whether it is just one hot dog and garlic fries or two dozen dogs for their whole group of friends. The Dodgers executive vice president and chief operating officer said that some foods may be set up in a buffet section to expedite service.

It isn't that hard to eat two Dodger dogs, despite the fact that they are quite large, but they run only $4.75 (or $5.25 for all-beef) each. A soft pretzel is $3.50 and peanuts are $5. It seems like the average fan may not eat $35 worth of food, excluding beer, during a game.

The ticket prices this season for right field were $10 each and the left field bleachers will still be available at that price.

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Filed under: Super Size Me

Brach's Gummi +Plus with Electrolytes

So it looks like Brach's Confections is getting big into the sports electrolyte replenishment game. First they came out with Brach's Sports Edge energizing fruit snacks with electrolytes and fortified with vitamin B-6 and b-12. Now they are releasing Brach's Gummi +Plus with Electrolytes is hitting the market with six flavors of these gummi candies. Lemon-lime, orange, blue raspberry, cherry, fruit punch, and strawberry flavor gummi candies will refuel you with 120 mg. of electrolytes. What types of electrolytes or the amount per serving remain a mystery to me until I can find them on store shelves, and I wonder... how do they taste?

Filed under: Ingredients, New Products

Stadiums going kosher

Kosher food is a new trend in stadium food. Over the past couple of years, exclusively kosher stands have been sprouting up at more sports venues, offering food that even very strict Jewish people, those who follow the dietary laws of kashrut, can eat. The glatt kosher hot dogs and other meat products are held to a different standard from ordinary ones and, of course, do not involve pork products. They are proving popular in New York, Philadelphia, Baltimore and Washington, despite that fact that the stands are not typically open on the two busiest times of the sporting week: Friday nights and Saturdays. One other risk of selling the kosher food is that it is typically more expensive than the nonkosher offerings at stadiums and since stadium food is not inexpensive to begin with, this can mean that consumers might be paying as much as 25% more for kosher products. That being said, the slow and steady success of such vendors indicates that there is a market for kosher products in these settings, from both those who keep kosher and those who, like some fans, "like the taste better [and] assume the quality is better."

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Filed under: Trends, Food Quest

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