We certainly don't need yet another sports or juice or vitamin-enhanced water out there on the market, but according to its makers, Viz isn't even in that category of beverages. It's "an entirely new beverage category."
Viz has a patented cap design, the VizCap, that contains a sealed, moisture-free chamber filled with the ingredients. Apparently, the drink is better than other nutrition-enhanced drinks because keeping the ingredients separate extends the life of the potency of the vitamins and minerals. When ready to drink, you push down on the cap, which releases the effervescent little balls into the liquid. It's kind of like Alka-seltzer, I guess, but as a drink.
Cadbury Schweppes is preparing to launch their largest marketing campaign to date in a market clearly dominated by PepsiCo's Gatorade. Though the product itself isn't exactly new, 
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