Don't miss Joystiq's up-to-the-minute live coverage of E3!
Posts with tag sports drink

Viz is a new beverage category

viz water
We certainly don't need yet another sports or juice or vitamin-enhanced water out there on the market, but according to its makers, Viz isn't even in that category of beverages. It's "an entirely new beverage category."

Viz has a patented cap design, the VizCap, that contains a sealed, moisture-free chamber filled with the ingredients. Apparently, the drink is better than other nutrition-enhanced drinks because keeping the ingredients separate extends the life of the potency of the vitamins and minerals. When ready to drink, you push down on the cap, which releases the effervescent little balls into the liquid. It's kind of like Alka-seltzer, I guess, but as a drink.

Cadbury Schweppes taps into sports drink market

Cadbury Schweppes is preparing to launch their largest marketing campaign to date in a market clearly dominated by PepsiCo's Gatorade. Though the product itself isn't exactly new, Accelerade was purchased by Cadbury Schweppes last year and is now backed by a reported $50 million campaign scheduled to begin on May 28.

Accelerade will be joining Gatorade and Coke's Powerade (seriously, who names these things?) in the fight to become your sports drink of choice. Their ads will tell you to "Sweat Smarter," and will feature a team of athletes including Derek Jeter and Mia Hamm pitching the product.

If you are interested in seeing what makes them any different than the others, Accelerade features a product comparison chart on their website which breaks down the carbs, calories, and various other stats between the different brands of drinks.

Jelly Belly's Sport Beans

New from Jelly Belly -- the company that got Ronald Reagan through all those cabinet meetings during the Iran-Contra affair -- is the sweet tooth's answer to Gatorade: Sport Beans.

The company has been sponsoring a professional bike racing team for the last few years, and working with those athletes, Jelly Belly has developed a jelly bean that's certifiably good for you. It's fortified with electrolytes, carbohydrates and Vitamins B and C.

The idea, apparently, is to provide athletes an alternative to the nutrition products that bike racers and other endurance types use: sports drinks, like Gatorade, which are sticky; and energy gels, like Gu, which seem just plain gross.

A cool idea, to be sure. But when is somebody going to make an athletic version of Snickers

Tip of the Day

With a few simple steps, you can make sure your mushrooms are caramelized rather than oil-filled and steamed.

Slashfood Features


Seasons
Spring (18)
Summer (140)
Fall (2)
Winter (1)
What is it?
Beef (548)
Bread (30)
Candy (456)
Cheese (464)
Chocolate (775)
Comfort Food (637)
Condiments (229)
Dairy (515)
Eggs (263)
Fish (323)
Fruit (928)
Grains (600)
Meat (265)
Nuts/seeds (288)
Pork (330)
Poultry (396)
Rice (22)
Shellfish (149)
Soups/Salads (43)
Spices (293)
Sugar (399)
Vegetables (1182)
Holidays
Christmas (68)
Easter (20)
Halloween (40)
Hanukkah (9)
New Year's (11)
St. Patrick's Day (13)
Thanksgiving (49)
Valentine's Day (31)
Memorial Day (13)
Mother's Day (32)
Passover (7)
News
Artisan Foods (55)
Bakeries (128)
Books (738)
Business (1138)
Celebrities (77)
Coffee shops (179)
Farming (391)
Fast Food (238)
Food News (102)
Health & Medical (744)
How To (1226)
Lists (738)
Local Eating (63)
Magazines (459)
New Products (1381)
Newspapers (1492)
On the Blogs (2222)
Raves & Reviews (1071)
Recipes (2109)
Restaurants (1286)
Science (686)
Site Announcements (174)
Stores & Shopping (928)
Television/Film (562)
Trends (1278)
Vegetarian/Vegan (51)
Features
Cheese Course (5)
Cheese Course (0)
Diary of a Distiller (9)
Guilty Pleasures (37)
Raising the Bar (12)
Tip of the Day (93)
Alt-SlashFood (42)
Back to School (14)
Brought to you by the letter D (37)
Cookbook of the Day (431)
Cooking Live with Slashfood (80)
Cooking Without a Recipe (3)
Culinary Kids (225)
Did you know? (442)
Fall Flavors (124)
Feast Your Eyes (74)
Food Gadgets (461)
Food Oddities (890)
Food Porn  (876)
Food Quest (169)
Foodie Flicks (2)
Frugal Food (72)
Garden Party (25)
Grilled Cheese Day (34)
Hacking Food (107)
Happy Hour (210)
Head to Tail (35)
in sixty seconds (408)
Ingredient Spotlight (26)
Leftovers  (44)
Light Food (182)
Liquor Cabinet (163)
Lush Life (225)
Our Bloggers (22)
Pizza Day (40)
Pop Food (146)
Pumpkin Day (10)
Real Kitchens (76)
Retro cookery (111)
Sandwich Day (32)
Slashfood Ate (106)
Slashfood Bowl 2008 (17)
Slashfood Challenge (1)
Slashfood Talks (4)
Slow cooking (51)
Spirit of Christmas (174)
Spirit of Summer (178)
Spirited Cooking Day (29)
Spring Cleaning (23)
Steak Day (19)
Super Bowl XLII (73)
Super Size Me (117)
The Best ... in All of New York (13)
The History of... (68)
What Time Is It?
Breakfast (689)
Dessert (1231)
Dinner (1305)
Hors D'oeuvres (287)
Lunch (938)
Snacks (1059)
Where Is It?
America (2307)
Europe (453)
France (131)
Italy (142)
Asia (498)
Australia (149)
British Isles (842)
Caribbean (35)
Central Africa (7)
East Coast (550)
Eastern Europe (42)
Islands (52)
Mediterranean (129)
Mexico (15)
Middle East (54)
Midwest Cities (222)
Midwest Rural (68)
New Zealand (62)
North America (76)
Northern Africa (20)
Northern Europe (65)
South Africa (30)
South America (89)
South Asia (123)
Southern States (206)
West Coast (911)
What are you doing?
Baking (724)
Barbecuing (98)
Boiling (126)
Braising (18)
Broiling (33)
Frying (172)
Grilling (176)
Microwaving (33)
Roasting (85)
Slow cooking (25)
Steaming (45)
Choices
 (0)
Fairtrade (10)
Additives
Artificial Sugars (36)
High-fructose corn syrup (14)
MSG (6)
Trans Fats (57)
Libations
Hot chocolate (24)
Soda (155)
Spirits (346)
Beer (310)
Brandy (4)
Champagne (78)
Cocktails (383)
Coffee (352)
Gin (102)
Juice (117)
Liqueurs (52)
Non-alcoholic (18)
Rum (84)
Teas (169)
Tequila (11)
Vodka (147)
Water (81)
Whisky (98)
Wine (588)
Affairs
Celebrations (42)
Closings (9)
Festivals (31)
Holidays (236)
Openings (40)
Parties (199)
Tastings (139)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Featured Stories

Featured Galleries

I scream, you scream...
Food delivery at its finest
Chocolate Crinkle Cookies
Diary of a Distiller: Chapter Nine - Brewery & Distillery Construction
Diary of a Distiller: Chapter Nine - Culinary Couples
Diary of a Distiller: Chapter Nine - Lobsters and Oysters
Diary of a Distiller: Chapter Eight - Fourth of July Parade
Diary of a Distiller: Chapter Eight - Bar Harbor, Mt. Cadillac, Sunset House B&B, and Schoodic Point
Sugarcraft Masterpieces
Diary of a Distiller: Chapter Seven -  Happy Independence Day and X-mas in July
Cheese sculpture gallery
Forester's Spicy Hot Dog Onion Sauce
 

Sponsored Links

Most Commented On (60 days)

Other Weblogs Inc. Network blogs you might be interested in:

Also on AOL