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Gatorade responds to chocolate milk study

Some of you may recall the posts that Nicole and I did about a recently released study comparing the restorative effects of chocolate milk, Gatorade and another sports drink. Interpretations of the Indiana University study have since been challenged by Gatorade and embraced by The Milk Processors Education Program (MilkPep) a dairy industry information group. According to DairyReporter.com, Gatorade has released a statement attempting to clarify the results of the study. Gatorade claims that many media outlets have misconstrued the study's results and insists that their product fared just as well as chocolate milk in physical endurance trials. The sports drink maker claims that many quotes from the study have been taken out of context. According to the articles that I've read concerning the study, Gatorade and chocolate milk just about broke even.

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Filed under: Science, Ingredients

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