Advertising companies and politicians like to play with semantics for the purpose of changing images. Big soda companies seem to be heavily invested in changing their images this year - with Pepsi completely revamping their packaging and Coke teaming up witt Jay-Z to promote Coke Zero - so it isn't entirely shocking to hear that they no longer want soda to be thought of as "carbonated soft drinks." Instead, they're "sparkling beverages."

In what some might describe as a blending of advertising and politics, the name change represents some social climbing on the part of soda companies. They are trying to distance themselves from their high-calorie, junk food roots, which politicians and other people in positions of power continually hold against them. Unfortunately for the cola companies, soda is so popular that no matter what Coke and Pepsi executives decide to call it, changing the name for the product to "sparkling beverage" is like trying to change the word for "beer": it's just not going to happen.

If you had put money on the fact that Coke Zero would have fallen flat by now, as so many other remakes of favorite colas have in the past, there is a good chance that you would have lost your bet. Coca-Cola is planning to give the zero-calorie brand a big push this year to raise its profile and to try and make the brand a standard choice for cola drinkers ("[build] it into the next mega-brand," according to a company memo), not just an alternative to Coca Cola Classic.

The first part o the strategy is to sink a lot of money into the advertising budget. Coke is planning to spend $13 million on advertising during, and at, NCAA games alone, since its target audience is men up to age 45 or so who want a zero-calorie drink without the perceived girliness of Diet Coke. The company is also planning black packaging, football sponsorships and TV ads on "24" and MTV. To show exacty how serious they are about the brand, Coke is also actively recruiting restaurants to make Coke Zero a part of their soda fountain lineup. Wendy's and White Castle are two that have already agreed.

The New Year is always full of possibilities. There are meals to be eaten, recipes to try and, of course, a slew of new food trends that will shape the way we eat and what food issues will be at the forefront of the news. Of all the trends that seemed to be pushing towards the forefront in recent months, these are some of those that look like they're about to have a breakout year.

Single Origin Chocolates - Dark chocolate was the hot item last year, but more companies, including Hershey's, are introducing and promoting single origin chocolates with cocoa beans from one country - or even one plantation - for their unique flavor profiles.

Healthy Soft Drinks - Jones Soda has eliminated high fructose corn syrup from their recipes. Enviga has been fairly successful so far, thanks to the large amount of publicity that it has received, and Diet Coke Plus will be coming to stores in a few months. Look for other soda companies to follow suit.

Healthy Food Labels - Hannaford supermarket introduced a labeling scheme of their own to direct shoppers to healthier foods and the traffic light system was a success in the UK. Don't be surprised to see more obvious messages about what is and is not good for you.

Starting on January 1st, Jones Soda will be pushing its canned sodas to consumers instead of the bottled sodas that it is known for. They will continue to package the soda in bottles, but the switch to cans is intended to make the product more accessible as the company expands. Coinciding with that launch, Jones Soda has announced that they will be sweetening their sodas with pure cane sugar, rather than the high fructose corn syrup that they use now (the diet flavors are made with sucralose/Splenda). All of their canned sodas will use cane sugar and, by mid-2007, so will all of their bottled drinks.

Jones Soda says that the change is being made with consumer health in mind, even though nutritionists say that it is not any more harmful than other forms of sugar. The reality is that the switch is being made because shoppers are interested in anything that they think is good for their health. Neither sugar nor corn syrup is all that good for you, especially in large amounts, so claiming that it is healthier to drink the sugar-sweetened soda at the same time as they are trying to push sales seems to be a bit contradictory. That said, the taste is really the most important factor in soda selection and if the change improves the flavor of their sodas, which is already excellent (with a few exceptions), then it sounds like a good one.

Last year, when the holiday pack of Jones Sodas came out, I picked one up and reviewed all the flavors. When this year's pack was released, I was relieved to see that the most disgusting soda flavor ever created, Salmon Paté, from the 2005 pack was no longer included, replaced with an antacid soda I surely could have used after tasting the salmon. With a charitable spirit, since the proceeds go to Toys for Tots, I decided to sample the new flavors. The flavors include: Turkey and Gravy soda, Sweet Potato Soda, Dinner Roll Soda, Pea Soda, as well as the Antacid Flavored Soda I previously mentioned. The reviews of each soda follow the same format I used last year, rating the "ick factor" of each flavor on a scale of 1-10, 1 being enjoyable and 10 being smoked salmon paté.

Reviews and photos are after the jump.

A recently completely study conducted by the Harvard School of Public Health provided another piece of ammunition in the ongoing battle to get sodas out of schools. After observing kids at 10 middle schools, it was found that 71% buy "sugar-sweetened beverages from school vending machines." Water was the second most popular drink, but soda sales tripled its numbers.

Perhaps the conclusion of the study was that access to soda was too easy and that this is another reasons schools should make them less available, but the study did not compare soda purchases from, say, a machine stocked with non-sweetened drinks. Even though there was water in the machines, if you have even looked at a soda machine on a school campus, you'll notice that water is only one of the 8 or so options, if it is there at all. Yes, students are buying too much soda if the middle school students from the study are drinking it down on a daily basis, but the kids want to buy something and an alternative should be provided - otherwise they'll just wait until school is out and head across the street to buy a soda from the nearest fast food joint or convenience store.

The Indian state of Kerala, along with several other states, implemented a ban on Coca Cola and Pepsi colas after the companies refused to reveal their recipes to the government. On Friday, the High Court ruled that the ban was illegal and immediately reversed it, saying "state government had no jurisdiction to impose a ban on the manufacture and sale of [those] products. Only the federal government can ban food products."

Coke, Pepsi and fans of the two brands lauded the decision, but the top elected official in the state said he would attempt to get the ruling overturned.

The New Delhi research group, the Center for Science and Environment, was the original driving force behind the ban and wanted it reinstated, though a spokesperson did say that, since a significant number of food products produced in India contain pesticides, that alone was not the reason they targeted the cola companies. It was "because they account for nearly 80 percent of India's $2 billion soft drink market."

At this time, it seems unlikely that the court's decision will be reversed.

American Inventor Spot did a taste test of several types of non-name brand sodas, not comparing them to the major brand equivalents, but just to see how they stood on their own. After all, you can get quite a deal when you buy the store-brand soda instead of a national brand. With brands from Albertsons and Wal-Mart, they rated each soda on flavor, aftertaste, scent, consistency and design before giving it an overall score. Their favorite was Dr. Bold, a Dr. Pepper facsimile from Albertsons.

The problem with generic sodas is that because they vary from place to place, it's hard to know when you're going to get a good one. Fortunately, they're usually inexpensive enough that even if the soda isn't that great, you're only out about a quarter, but I still like to know where I can get a good one. For example, Safeway Select sodas are always on sale and are very good, not to mention that they seem to come in an almost endless number of flavors (though you might want to think twice before buying the diet orange). It's worth picking up a six pack or four when you have a chance.

Do you buy store brand sodas, and if so, tell us where in the comments.

At first, it used to be easy to pick an energy drink alternative because there was only one: Red Bull. But in the last few years, the market has exploded, and befittingly so, since people of all ages are gulping them down in shots to stay energized. It's hard to keep those predominantly tall, narrow cans plastered with exclamation points straight, so Maxine Kaplan, a college student with a caffeine addiction, taste tests five popular drinks on the market now: Arizona Green Tea Energy, Monster, Red Bull, Rock Star, and Tab Energy. She judged how they tasted, and let others test the energy. Tab seems to have come out the overall winner.

Retailers are reporting a drop in their sales of impulse items - those sodas, candies and packets of gum that are stacked up in checkout lines - since they have switched to self-checkout lanes at some stores. Customers are too busy watching the register availability to pick out additional snacks, assuming that such snacks are even available near the new machines. Statistical data was collected by a retail consulting firm, which noted that women's impulse buying dropped by 50% and men's by 27.9%. The biggest drops in sales were in individually packaged salty snacks (down 53%) and sodas and bottled waters (down 50%).

While this may be bad news for retailers, it is good news for consumers. Not only will shoppers save a few dollars when they're out shopping, but they will save thousands of calories over the course of the year - avoiding a potential weight gain of 2.5 pounds, according to the above-mentioned retail firm. The "Self Checkout Diet" may not become a best seller, but this information is certainly something worth keeping in mind the next time you're out at the store.

Coca Cola will be making its first entry into the alcoholic beverage market in Australia. The soda company has partnered with SABMiller to promote three types of beers, Peroni Nastro Azzurro, Miller genuine Draft and Pilsner Urquell. Currently, all three beers are sold in Australia, but they only make up 0.13% of the 1.6 billion liter per year beer market. All will be marketed as premium brands.

The speedy growth rate in the premium beer sector (up 15% over 5 years) explains why Coca Cola is interested in expanding beyond sodas, which have remained steady and without increase over the same time period in the country.

Though Coke will not be releasing its own brand of beer at the moment, one has to wonder if the company will eventually branch out into that sector, which seems as though it could be more likely if this venture is a success.