"sodas" news and stories

My mother was a soda fanatic; apart from the occasional bottle of tonic water or bitter lemon (in the summer, G&Ts were the rule, not the exception), carbonated beverages weren't allowed in our house. This meant, of course, that they became the forbidden fruit, something that my sisters and I craved with a single-minded intensity that was somewhat frightening. As we got older, however, we outgrew carbonated beverages and, once I learned about high fructose corn syrup, most sodas were scrubbed from my list permanently.

Even so, I sometimes get the desire for a cool, refreshing carbonated beverage. While the emergence of organic sodas has been great, they don't have very wide distribution and I sometimes find myself gasping at the cost. After all, when I'm paying two bucks for a soda, it's officially moved from being a refreshment into being a delicacy. Luckily, my neighborhood, which is largely Hispanic, offers a wide selection of reasonably-priced Latin American sodas, many of which are surprisingly free of artificial ingredients. Of these, my favorite is the Jarritos line.

Jarritos is a Mexican soft drink company that was established in 1950. Its sodas come in a variety of fruit flavors, including tamarind, lime, pineapple, strawberry, watermelon, and mandarin. They are sweetened with sugar, not high fructose corn syrup, and often use natural flavorings. While I don't advocate drinking them every day, Jarritos come in handy when the soda bug overcomes my healthier tendencies, and their low price (under $0.75 for a 16-ounce bottle) makes me feel a little better about my weakness. Also, to be honest, they make the perfect counterpoint to a spicy taco or a bowl of salsa and chips!

When most people choose a diet soda over a regular one, they are doing it for their waistline. In other words, they are only paying attention to the zero or low calorie number. Very rarely are they looking at the caffeine content.

If you are watching your caffeine intake, it's worth noting that most diet versions of their regular counterparts contain more caffeine. Though it's not the highest content among all diet drinks, Diet Coke has 30% more caffeine that regular Coke! To get an idea of how much of a difference there is, and to see how the diet sodas stack up against each other, Diet Blog has put together a list of the 10 Most Caffeinated Diet Drinks. Number one? Pepsi Max, with 69 mg of caffeine. As a reference point, 1 tsp of instant coffee powder has 57 mg of caffeine.

Of course, if you're "dieting," then you might actually appreciate that extra caffeine.

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You all know that I have a serious Diet Coke addiction, right?

Well, if you didn't, now you do, and I have absolutely no intention of going into rehab for it. I have "quit" many a vice of my wild and trashy days, but Diet Coke is the one thing that I intend to hang onto to keep my life interesting.

However, I do know how horribly horrible the stuff is. Dark soda stains your teeth. Any soda wears down your enamel. The carbonation causes bloating. The caffeine causes jitters. There probably isn't a single good thing about Diet Coke.

Until now. I am talking about vitamins. Coca Cola has extended its Diet Coke line with Diet Coke Plus, which we mentioned at the end of last year. The soda isn't a drink to compete with the multitude of energy drinks out there, but something to ameliorate the damage of drinking nothing but trash (that's not part of the marketing, just my opinion) with added vitamins and minerals. I was skeptical about how much better for my health this would really be, and even moreso, about the taste (does anyone remember the disastrophe that was "New Coke?")

Advertising companies and politicians like to play with semantics for the purpose of changing images. Big soda companies seem to be heavily invested in changing their images this year - with Pepsi completely revamping their packaging and Coke teaming up witt Jay-Z to promote Coke Zero - so it isn't entirely shocking to hear that they no longer want soda to be thought of as "carbonated soft drinks." Instead, they're "sparkling beverages."

In what some might describe as a blending of advertising and politics, the name change represents some social climbing on the part of soda companies. They are trying to distance themselves from their high-calorie, junk food roots, which politicians and other people in positions of power continually hold against them. Unfortunately for the cola companies, soda is so popular that no matter what Coke and Pepsi executives decide to call it, changing the name for the product to "sparkling beverage" is like trying to change the word for "beer": it's just not going to happen.

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If you had put money on the fact that Coke Zero would have fallen flat by now, as so many other remakes of favorite colas have in the past, there is a good chance that you would have lost your bet. Coca-Cola is planning to give the zero-calorie brand a big push this year to raise its profile and to try and make the brand a standard choice for cola drinkers ("[build] it into the next mega-brand," according to a company memo), not just an alternative to Coca Cola Classic.

The first part o the strategy is to sink a lot of money into the advertising budget. Coke is planning to spend $13 million on advertising during, and at, NCAA games alone, since its target audience is men up to age 45 or so who want a zero-calorie drink without the perceived girliness of Diet Coke. The company is also planning black packaging, football sponsorships and TV ads on "24" and MTV. To show exacty how serious they are about the brand, Coke is also actively recruiting restaurants to make Coke Zero a part of their soda fountain lineup. Wendy's and White Castle are two that have already agreed.

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